It is not a good idea to conclude that your clients are not interested in writing reviews. Thus, it is your responsibility to ask them for feedbacks, time to time. There are different ways (online or offline) of communicating with the clients. You can adopt one such method to get the exact feedbacks of the clients, whether negative or positive. So, it becomes evident for an organization to understand its mistakes and make necessary improvements accordingly.
For this purpose, you also have to understand the requirements and specifications of your clients. Therefore, it becomes important for a company to receive online customer reviews. In order to receive reviews, you have to design and maintain a proper column for the client feedback.
Online feedbacks will help you in your ecommerce marketing plan. The process of writing and updating reviews should be easy so that the customers do not become reluctant in writing a feedback. Moreover, when you will ask your clients for reviews humbly, it will help you in getting a large number of positive feedbacks.